Email address verification is a key part of email marketing. Without it, your messages can land in spam folders and have low deliverability rates – hurting your email marketing campaigns.

You can check if an email address is valid using a genuine email checker, also known as an email validation service. These services can save you a lot of time and money by ensuring that your emails are delivered to the inboxes of your subscribers. They do this by checking that the email address is real, that it is active and that it is a valid domain name. They can also identify spam activity and traps that can negatively impact your email deliverability.

Genuine Email Checker: Avoiding Spam and Phishing Traps

There are a number of great email validation services to choose from. Some are free to use while others are paid. Some have a high number of invalid addresses they can verify, while others only allow you to verify a small number of addresses per month. Some also only allow you to check for a specific type of error, like a typo or missing @ sign.

One of the best genuine email checker services is Norbert, which offers a simple user interface and allows you to verify a large number of addresses in just a few clicks. It is trusted by a number of the world’s largest and most successful companies, including Facebook, Airbnb, Dell, Intel, Twitter and Oracle. It is also easy to use, with no contract or monthly fees required – just open a user account, purchase credits as you need them and start verifying emails.